Extranet for online marketing know-how

Knowledge Management for the commercial organization.

Mission
2006-2007 - DaimlerChrysler AG, Stuttgart / Mercedes Benz via Nolte&Lauth GmbH, Stuttgart

Task
Website conception for a Europe-wide extranet of the Mercedes-Benz trade organization, including specific information for the planning and organization of online marketing measures and digital advertising materials.
Strict compliance with corporate design guidelines and corporate identity for the entire extranet and for corresponding proposals for the creation or design of digital advertising materials.
Implementation of pilot projects at individual dealers or subsidiaries.

Applications
Adobe Photoshop, MS Visio, MS Projects, MS Office and support of the implementation in the extranet on the content management system in use by Day Software Inc. (CQ4 and CQ5).

Approach
Research, structuring and creation or modification of relevant content, including considerations for illustration and demonstration of the issues using flash-based animations.
Creation and execution of workshops to incorporate requirements from marketing managers in the retail organization.
Design of digital advertising materials for seasonal promotions (Christmas sweepstakes, Advent calendar) and campaigns to promote sales (used and annual vehicles).

https://michaelmarek.ghost.io/extranet-online-marketing-know-how/