Web-based e-mail newsletter system for sales support
One-to-One Marketing
Contract
2003-2004 - Information technology sector, at 21TORR Agency GmbH, Stuttgart / Reutlingen
Mission
- Conception, consulting and documentation for a worldwide used system including the conception for the structure and the modularity of the e-mail newsletter.
- Creation of a specific user manual for editors and content managers.
Applications
- Adobe InDesign/Acrobat, Microsoft PowerPoint/Word/Visio, 21TORR-Developer-Framework
Approach
- Process consulting for the editorial team: from the creation of content to its modification and maintenance, to its translation and distribution as an e-mail newsletter.
- Usability consulting and evaluation of the graphical user interface.